Creativity

We believe that everyone has the capacity to be creative and this is good for both our business and our customers. To us, daring to think differently, forging emotionally compelling connections with people, and engaging in meaningful dialogue benefits everyone.
Professionalism

We are committed to doing a good job for our clients at a competitive price. In our experience professionalism means striving to deliver the highest quality possible, being in touch with the constant changes in our field, solving problems in new ways, always trying to improve and taking pleasure in sharing our expertise.
Intelligence

Intelligence is imagination, not an I.Q. score or how much you know. We see intelligence as being able to learn about new things and learn from the past. We feel that this enables us to evaluate, adapt to and interact successfully in new environments, situations and relationships.
Enterprise

At Smile-on, determination, hard work and being action-oriented are part and parcel of a culture of enterprise. We believe that enterprise means making the most of our opportunities to turn ideas into successful solutions and bring about change.
Friendliness

In their book 'The Power of Nice', authors Thaler and Koval put forward the theory that, in business, 'it pays to be nice'. Employee turnover tends to be lower and productivity higher. Having a reputation for cooperation and fair play leads to lasting, enjoyable relationships. This, in turn, leads to better outcomes and opportunities.
Trust

Trust in ourselves, our capacity and emotions, is the glue that binds all our business relationships. This trust is based on two things, character and competence. We also appreciate that it takes time to build trust, and no time at all to lose it, so we never take our partners' trust for granted. Instead, we work hard to live our values to maintain that trust.